Is it bad to pause Google Ads?

There are many reasons you may want to pause your Google Ad campaign:

• You are getting hits but no clicks. You may want to pause your campaign to re-define your keywords and ensure they correctly target the product or service you’re offering
• Your Google ads cost is too high and is not converting, you may need to pause and reassess your budget and campaign strategies
• During holiday periods, public holidays, or for personal reasons you cannot attend to your business, you may need to pause and take a breather
• You are in the process of changing prices or making major adjustments to your eCommerce website, this could take time and a pause may be necessary

Just keep in mind if the pause is prolonged you will need to put some effort in to regain your listings.

In the above cases try to keep your pauses to less than two days.

Pausing your Google Ads campaigns can hurt your business

Alternatives to pausing Google Ads campaigns:

If a campaign is not profitable, but still bringing in leads, consider lowering your daily budget, re-assessing your bid strategy, or pausing only the non-profitable keyword selections.

If you are getting lots of hits, but no clicks, consider adding negative keywords to your campaigns to reduce costs

There are times when you may need to pause a campaign, for example, you are losing money, or making major changes to your business, but before rushing in consider the affect it will have on your ongoing Google campaigns.

Remember, Google performance is our business, if you need, help, we are always happy to assist you, just give us a call.

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