Did you know 80% of people surveyed use the web on a regular basis for comparative shopping, or to gather information that will help them make a buying decision. They do this prior to ordering online or visiting a bricks and mortar shop.

If your site doesn't give them the information they need, they go to your competitor's website - its as simple as that.

When you design your site forget the hype, instead be information generous.

With an editable website you can upload new information and create informative web pages without any programming knowledge. This is extremely important if you want to get your site into the top listing on the major search engines, and it's even more important if you want to be seen as an expert in your field. 

But remember, when writing content use short sentences and short paragraphs to keep your content scannable. Most web users scan copy – they don’t read it.

Tip 3:

Make sure your site loads quickly – within 3-4 seconds, 10 seconds tops - longer and you will lose 10% of your visitors for every second it goes over acceptable standards - and 10% unique visitors lost can mean the difference between highly profitable or mediocre profits for many online businesses.

Tip 4:

Spell-check your content scripts and make sure your grammar is correct. You won’t get any brownie points for mis-spelled words or bad sentence structure. In order to build trust with your audience you need to look and act professional at all times.

Tip 5:

Stay away from virtual hosting. The cost of quality hosting and professional support is nothing compared to the cost of your site going down or having broken links and not knowing about it.

Just about as bad, is having to pay $80 - $120 per hour for technical support to fix broken links and other problems because your host does not have the  skills to provide in-house technical back up of your website, and believe me the best of websites get glitches from time to time.

Tip 6:

Optimise, test, and tweek your landing pages for the search engines, and add quality out-going and in-coming links to your website. It will pay off in a big way, particularly if you use professional real-time web tracking to analyse your marketing activity. which is much more accurate than using standard web logs.

Tip 7:
Keep adding informational content to your site. New content keeps your site fresh and interesting for people who re-visit…and a big bonus is it stimulates the search engine spiders. When they see fresh content on your website they automatically make a note to return soon and spider the site again. They absolutely crave new informational content.