Does My Local Business Need a Website?

Does My Local Business Need a Website?

How many months has it been since you went looking for information in the Yellow Pages? How many hours has it been since you used your favourite search engine?

I think you just answered the question about whether or not your local business needs a website.

Without a doubt, websites are the most overlooked vehicle of advertising for small, owner-operated businesses. Every retailer needs one. Every dentist, lawyer, accountant, and retailer needs one. Every café, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one.

I'm not suggesting that all these need to accept online orders and actually transact business online. I'm just saying that everyone listed in yesterday's yellow pages needs to be available on today's internet. It's where your customers expect to find you.

Properly constructed, a website allows your prospects to gather information from the privacy of their computer monitors. What are the questions you are asked every day by your customers? And what exactly do you say to customers when you're speaking to them face-to-face? This is exactly the information that needs to be available on your website.

Think of your website as a relationship deepener, a half-step between your advertising and your front door.

Do you suppose it's easier:
(1) to convince customers to visit your website, or
(2) to convince them to get in their car, drive to your store, park the car and walk in your door?

And think about this: Internet is heaven-on-earth for the 49 percent of our population that are introverted.

Introverts prefer to gather information anonymously, they are unlikely to dial your telephone number except as a last resort.

And even the extraverted, chatty 51 percent will appreciate an informative website that functions as an expert salesperson during the hours you're not open for business.

Don't think for a moment that your customers aren't already online.

Every time a client tells me their customers are too old or too traditional to be online, I immediately gather a crowd of them and ask, "How many of you have used a search engine in the past 7 days to research a product or service you were considering?" I raise my own hand.

The hands raised in echo are never less than 85 percent of the crowd.

If your business is not on the net - isn't it time it was?

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	How online catalogues and e-commerce systems can change the dynamics of your business
	How small businesses use the internet to drive traffic and improve their cashflow....
	Why small businesses have such a hard time turning their website into a profit centre - and how you can fix it in no time flat!

Contact us NOW for a no obligation demonstration.

Phone Mike Greenfield (07) 5547 8216
Email: mike@sitedesignnow.com
www.sitedesignnow.com